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« on: August 24, 2006, 11:00:48 AM »

Nintendo won the prestigious EDGE Award at the Edinburgh Interactive Entertainment Festival this week for their Brain Training software title.

The award is given to a game from the past year which the editors of Edge and a jury of industry creatives consider to have "celebrated the willingness to aim higher and try something new."

Nintendo UK general manager David Yarnton, said, "In the past, people said that Nintendo was staid and conservative, but we've shown that we're heading in a different direction from others in the industry with fresh and original ideas. Only Nintendo could make arithmetic fun."

Also during this week at the Games Convention 2006 in Leipzig, Germany, Nintendo held a press conference where, according to a report on IGN.com, Bernd Fakesch, General Manager of Nintendo Germany discussed the use of the Nintendo DS as a learning tool as well as a gaming device:


Fakesch then introduced Dr. Kawashimas' Brain Training (the German name for Brain Age) to the audience, which was just released in Germany, and showed a brief video of some German star playing Brain Training.

Fakesch and the German star then started talking about using the DS as a teaching and learning device, and introduced Learning English for Fun, which will be released in Germany on October 13, 2006. In the demo we saw for Learning English for Fun, the DS says a phrase in English and you have to write the phrase out in English using the stylus. After the demo, Fakesch did stress that Nintendo did not want the DS to become solely a learning console, but to be primarily a gaming machine with some educational software.


According to the Nintendo Europe web site since the launch of the Nintendo DS Lite on June 23rd devices have been selling across Europe at a rate of over 140,000 units every week.
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