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Leapfrog's web-connected toys for learning

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« on: February 09, 2008, 12:26:43 PM »

Learning toys company Leapfrog Enterprises have announced a new handheld entertainment/educational device aimed at 6-10 year olds called the Didj which forms part of Leapfrog's "Learning Path" strategy that intends to connect parents with their children's learning performance.

The Didj will be released this Summer retailing at US $90. The idea is that performance data created and stored by the device during use by the child can be uploaded to the Leapfrog Learning Path website to populate the individual child's learning profile to let parents know where their kids are struggling or what they've achieved.


The Didj system offers high resolution graphics presented on a 3.2 inch LCD screen featuring 16.7 million color TFT on a 320x240 display. Perceptive players also will appreciate the processing speed (ARM 9 @ 393 MHz), which is comparable to that of other handhelds on the market today. In addition to processing game logic, the combined 32 bit ARM and 256MB Flash memories ensure high-quality, real-time audio decompression and playback.

To add credibility to the offer various academics have been co-opted onto the Leapfrog advisory group including Anne Cunningham, an associate professor at the University of California, Berkeley, Graduate School of Education; Cathie Norris, a regents professor at the University of North Texas College of Education's Department of Learning Technologies, in Denton, Texas; and Jeni Leta Riley, head of the School of Early Childhood and Primary Education for the Institute of Education, University of London.

More info available from Feb 14th at:

Business PR story here.

Article in Scientific American here.

Also on Crave

« Last Edit: February 10, 2008, 01:20:12 PM by Graham » Logged
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