Sorry Jont, don't agree. Touchiness about those sort of things is still necessary, it's the only way to counter the popular "political correctness gone mad!" criers.
It's not that bad, but this reminded me of a spectacularly sexist ad a couple of years back, for NEFF ovens: Split page, one side a fancy oven, captioned "The Hero", the other side a woman in an apron, captioned "The Heroine". Genius... but sadly from a different century.

Wolf.