Handheld Learning Forum

Technology matters => Phones and PDAs => Topic started by: epokh on May 25, 2008, 10:15:40 AM

Title: Mobile phones demography
Post by: epokh on May 25, 2008, 10:15:40 AM
Is there any public information about mobile phones demography?
I would like to know approximately the number of phones users classified for:
  • nation
  • screen resolution
  • os\vm: java enabled, windows mobile, and so on ...

And if not, which company make this kind of market analysis?

Title: Re: Mobile phones demography
Post by: Graham on May 25, 2008, 07:03:10 PM
Hi Paolo and welcome to the forum  :)

I'm sure other's will come forward with other sources but you might try:


Let us know how you get on!



Title: Re: Mobile phones demography
Post by: epokh on May 26, 2008, 02:50:24 PM
I harvested the gsmworld website: they give the number of gsm users per nation and divided by the connection type: only gsm, gprs, umts and so on.
Quite handy.  ;D

Title: Re: Mobile phones demography
Post by: wolfluecker on May 26, 2008, 08:23:56 PM
Hi Paolo,

What you're asking for (accurate, current and detailed user and hardware stats) is a bit like the holy grail of the mobile world. Very hard to come by, although you will find plenty of places claiming certain numbers as fact, when they are either hopelessly out of date or plain wrong.

If it's subscriber numbers you need, GSM World is good, but AFAIK those numbers don't take into account multi-SIM users or phone-sharing (very common in the developing world) for example. Obviously you don't get any help on phone type, OS etc either.

Screen resolution and general hardware stats are more difficult, because it's even harder to track how many phones people have and if they use them. So sales numbers are not that useful if you want to build a mobile service of any kind. If you look at, say, Nokia's sales releases, they just shout "we've sold x million devices" but that doesn't tell you what people do with them, or who these people are demographically.

Some good technical device stats are released now and then by m:metrics (http://mmetrics.com) (who sell them)

admob (http://www.admob.com/metrics) release a monthly list generated by their ad tracking on mobile web sites. That gives you the 20 or so most popular handsets among mobile web users - you then need to find out the technical details of those if you want the JVM/Screen resolution etc. But those details are easily found on the manufacturers' sites. Admob are also planning to release a free analytics service (http://analytics.admob.com) soon, which should be handy.

It's interesting to see how these lists change according to the target audience. When you looked at the games and application aggregator Bango's monthly device download chart (http://bango.com/support/top20handsets.aspx) (sadly not maintained since Nov 2007) you used to get very different handsets to the more business-oriented stats providers. But other demographic data you could only get by looking at download stats of relevant sites or  by getting detailed subscribers data from the mobile networks - which they won't give you.  :(

There are probably many more places to look, but as always it's tricky to get 'good' statistics...


Title: Re: Mobile phones demography
Post by: epokh on May 27, 2008, 12:25:34 AM
For the gsm true, yes you are right.
And i read also the admob system to collect data which is biased.
Anyway another interesting database is here:
The benchmarks are done by users with some benchmark software.
This seems to be reliable, hoping that the different operators are not pumping up false statistics  >:(

Title: Re: Mobile phones demography
Post by: Graham on June 05, 2008, 01:44:55 PM
There's been a recent report produced as a joint effort between the GSM Association and research company iDate. It can be downloaded from here (http://www.idate.fr/pages/index.php?title=White%20Paper%20to%20download&idrbis=28&rubr=std&nummenu=43&idl=7&idr=43&idl=7).

It's a free download and quite detailed but they do ask for your contact details in return for the download.


Title: Re: Mobile phones demography
Post by: wolfluecker on June 05, 2008, 03:53:29 PM
Just had a look at that report and I have to say, although the data is useful for comparison, I'm glad I didn't have to pay for it. It's rather past its sell-by-date...

I don't understand how they can call it "Mobile 2008", when the latest data they present is from July 2007. They refer to "the end of 2007" as a future projection, and the data in the 'Mobile Infrastructure' section is from 2006.


Title: Re: Mobile phones demography
Post by: Graham on June 06, 2008, 06:00:28 AM

Well, I guess you get what you pay for...

Title: Re: Mobile phones demography
Post by: epokh on June 07, 2008, 11:58:47 AM
I wanted to make a statistical analysis from the jbenchmark database,
for example how many java MIDP 1.0/2.0 devices and what vm and what data connection.
So I said oky, I don't care I can pay it's worth it:
the monthly subscription fee is 83 euro!
it's a thief considering that the benchmarks are made by users for free.
I would rather code an html parsers and extract the data then pay!